"With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go," said Google, as it yesterday announced AdSense for Mobile, a program that contextually targets ads to mobile website content.

"As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere," the company announced, "AdSense for Mobile... allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go."

AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.

"When you add the new AdSense for mobile code to your site," explained Alex Kenin, Product Marketing Manager for AdSense for Mobile, "we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products."

For the time being, publishers are welcome to add one ad unit to any mobile website that complies with our program policies," Kenin added.

The program will be available in the USA as well as England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks).