Search News Desk
Google Buys FeedBurner for $100 Million in Cash
FeedBurner distributes and helps manage blogs and RSS feeds, tracks usage and serves ads
Jun. 10, 2007 03:30 PM
Google has bought a site called FeedBurner that distributes and helps manage blogs and RSS feeds, tracks usage and serves ads. It supports 721,000 feeds representing upwards of 400,000 publishers. Google will put more ads on those feeds giving it a new revenue stream. It looks like FeedBurner will be integrated into the Google Reader. Terms were not disclosed but the number circulating is around $100 million in cash. The four-year-old Chicago company and its 30 people had raised $10 million in venture capital.
About Search News DeskSYS-CON Media's Search Developer's Journal (search.sys-con.com), is the first and only global publication to present the hottest timely topics on the merging search engine companies, search optimization and search engine marketing industry, and all related articles, feature and news stories for search technology professionals.