This is Part 2 of the 12 routines for a Windows Server 2008 user to accelerate the learning and adoption of Windows Server 2012 without the need of a touch device. It is intended for those who are familiar with the administration of Windows Server 2008 (or later) to become comfortable ...

Just as business critical as perimeter security, having strong internal controls to manage users is important. Using cloud-managed security tools can help reduce incidents. So much is written about the events outside your perimeter; those nefarious and shadowy individuals and offshore...

This article details 12 routines for a Windows Server 2008 user to accelerate the learning and adoption of Windows Server 2012 without the need of a touch device. It is intended for those who are familiar with the administration of Windows Server 2008 (or later) to become comfortable w...

Mass Marketing dominated the last century: You need to reach the masses through as many channels as possible. You need retail stores, fliers, website, PR, Ads, Social Media, and and and and and…until you finally reach critical mass and you succeed. Target is a mass marketer, Huyndai an...

I have been thinking a great deal about what the Facebook IPO means.  While reading many posts up at Hacker News about whether we are in a bubble, lamenting Zynga, or skewering Groupon, I am left wondering what will really become of Facebook.

It seems I can’t have any discussions with entrepreneurs without the topic of Instagram coming up.  They all think that now is their time to strike the iron since the valuations are going to the stratosphere. I want to be very specific and clear on this point.  Facebook bough...

If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic.

I can barely control my indignation when I read articles about Google Plus as a tool for “social collaboration”. These articles sometimes come from writers I respect. I guess we have a difference of opinion on this. Here are my reasons why I think Google Plus is not a tool for social c...

On Saturday, April 28, the FCC released the full un-redacted report on Google’s Street View project. The report is only 25 pages long and can be found at the bottom of this post.  I find the following tidbits particularly interesting: “ …Engineer Doe developed Wi-Fi d...

"We built SlideShare to help professionals share presentations and connect people through content," commented Rashmi Sinha, CEO of SlideShare, as LinkedIn announced Thursday its agreement to acquire SlideShare. "What we can build with LinkedIn, the largest professional network on the I...

If you have not yet checked out WayIn, you might want to head over there right now. WayIn allows you to post quick polls and quickly crowd source opinion. While it is still a small service, they have big goals (and the back-end to accomplish them).

Today, most important executive relationships are globally distributed, but many business leaders still say that they want more collaboration in person. Particularly during activities such as brainstorming for new ideas, managing a specific crisis or making presentations. This is among...

This Q/A with Grant Johnson, conducted recently by Drew Neisser, CEO of Renegade, a NYC-based social media and marketing consultancy, also ran here on The Drew Blog. B2B companies for the most part have been playing catch up to their B2C counterparts in the social media arena. One comp...

Any case study is about a success story and there are 2 ways to present it. The first way is to explain how series of deliberate and logical decisions have led to the success. The steps may include iteration and failure but those are presented as a part of the overall process. The proc...

It is a great moment in the history of social collaboration. The idea itself is not new. Much has been written over the last 2 years about what enterprise software can learn from the principles of “social” design of popular consumer tools like FaceBook and Twitter – the impact [...]...

Application Transformation, as an industry term, is all very well and good; but it begs the inquisitive reader to question its deeper meaning and gain a little extra perspective. After all, most of us would naturally expect all applications to undergo a certain amount of “transformatio...

Application transformation is happening all around us and we are now compelled to reshape much of what we do in the enterprise IT space to meet the new challenges being thrown up, some of which stem from a change in user behavior outside of the workplace. Information technology phenom...

A programming deal between Disney and YouTube was made last fall and the site has finally put some of the content online. Around 70 videos from the Disney Channel have been uploaded, many of which are full-length episodes of older shows.

Facebook announced new plans allowing major brands to pay for premium ads. Companies can begin placing featured content in your news feed, news ticker and logout screen. Facebook promises you should only see about one promoted ad per day. Read the full article at LATimes.com

Tweet Me!B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects y...

Originally dubbed WordPress MU, WordPress multisite is simply a way of networking a collection of websites under the same WordPress installation. The individual websites in the network are like children websites of the main installation. All share the same hosting account, WordPress th...

If you were to design or re-design the bank today, how you could do it. Every so often you come across an industry that is ripe for disruption (of a positive kind) . I am lucky working in a firm that is at the vanguard of enabling these changes in many industries. It gives you a uniq...

Klout.com has taken a lot of heat lately - lack of transparency, revisionist history, lack of opt-out, inability to remove profiles once created, and so on. The list of "social media sins" is quite long. I've taken this opportunity to grill PROskore's founder/CEO Bill Jula with some ...

Netflix's most recent antics infuriated some, amused others and bored most. But one thing about Netflix - Netflix never tried to potentially impact your social and economic life (and not tell you about it). That's not true with Klout. Not familiar with Klout.com? Not all that many p...

The last six months have been disastrous for Netflix and Netflix CEO Hastings. The latest surprise - spooking investors with projected losses into next year, and with results for the most recent quarter significantly lower than even bearish analyst expectations. Why are investors fleei...

Be honest. What comes to mind when you picture a gamer? To speak on behalf of many of us, the typical stereotype is of a socially awkward man who never grew up that lives in his parents’ basement whose social interactions are primarily online with other gamers via his handsome avatar. ...

As hundreds of Enterprise 2.0 tools continue to flood the market, the use of social networks within the enterprise is extending into other toolsets such as project management. The intersection of project management and social collaboration has the potential to improve complex project m...

All over the Internet - "Netflix Having a New Coke Moment" - but are they really? Netflix is being compared everywhere to Coca-Cola Corporation and their famous "New Coke" fiasco back in the 1980s. Sam Craig, professor of marketing and international business at the Stern School of Bu...

Many people find themselves at a certain point in their life looking for a task management software to help them refocus and keep their finger tips on what is important. Task management products organize, schedule and ensure that tasks get done on time. By being better organized and mo...

After attending the 2011 TopCoder Open and having a chance to observe, listen, talk and discuss things with all sorts of people, I feel like I got a 360-degree perspective on things. I definitely learned a lot – not just about Crowdsourcing but also about how innovation and creativit...

Bank of America appears to think that Netflix has done a good job lately - imitating Netflix customer management practices. Let's face it, Bank of America hasn't exactly been the paradigm of good decisions lately - they purchased Countrywide Financial and Merrill Lynch, two boat ancho...

After talking to dozens and dozens of people and companies, I've come to the conclusion that "Crowdsourcing" is stupid. It's simply useless. As you might know from some of my previous writing, I've been on a bit of an expedition to uncover the true meaning of "Crowdsourcing". I'm by...

After attending the 2011 TopCoder Open and having a chance to observe, listen, talk and discuss things with all sorts of people, I feel like I got a 360-degree perspective on things. I definitely learned a lot – not just about Crowdsourcing but also about how innovation and creativit...

After the publication of “Crowdsourcing – A Best Practice or a Worst Practice”, I had some back and forth conversations with Jim McKeown and Jack Hughes (Communications Director and TopCoder founder, respectively) from TopCoder on the merits and the shortcomings of the article. Th...

If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. In less than 5 months after launch, Social Media Examiner was decla...

A number of interesting issues have come to light in the recent announcement of Google+ intention to move into social networking in direct competition with Facebook. It may be that Google finally “gets it” with the idea of “circles” and “sparks” as a way of understanding social netwo...

I've been asked numerous times by aspiring PR practitioners, "how do I go about getting a job in PR?" Here, I'd like to give some insight into just that. I must first preface this post by saying that I have by no means “arrived,” nor do I have PR all “figured out,” as both of these ar...

Based on my personal experience of over eight years of working in the air travel transport industry, I am a firm believer that this industry has been a technology pioneer on a number of fronts. The rest of the world has caught up with Cloud Computing only for the past few years but if ...

Facebook will increasingly play a role in every brand or retailer’s marketing plan. With 200 million accessing it via their mobile device, Facebook will become a place where discounts, sales, and special offers are not only shared and compared, but increasingly parlayed into converted...

As 2010 winds down, business leaders are asked for their predictions for the coming year and beyond. The majority of these prognosticators simply project existing trends within the context of anticipated global economic conditions. However, in a recent interview, SYSPRO USA President J...