Search News Desk
Google to Start Running Behavior Ads
Based on search-terms information, Google will begin running behavior-based ads
Mar. 24, 2009 11:00 PM
Google is going to start turning all that information that it's gotten from people's search preferences into behavior-based ads under a program announced last week that's based on widgetry Google acquired when it bought DoubleClick last year for $3.2 billion. The program, which has privacy protectors appalled, will start in a few weeks on YouTube and other sites in Google's arsenal.
About Maureen O'GaraMaureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara
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