ALMERE, Netherlands, April 12 /PRNewswire/ -- LG Electronics Europe, the European Headquarters of the Korean based Consumer Electronics manufacturer, announced it will work together with Euro RSCG to handle the pan-European advertising account. At the same time LG announced it will work together with Starcom for media planning and buying in Europe.

LG Electronics is a global leader in products such as Plasma TVs, LCD TVs, and Monitors, a Top 5 Global player in Mobile Phones, and is a technological leader and pioneer in home appliance convergence.

After establishing the European Headquarters in 2004, this consolidation of agencies means a major step forward in achieving LG Electronics' ambition to become a Top 3 global player by 2010. This consolidation will allow LG Electronics to operate in the European market in a more cohesive, strategic manner and at the same time will allow the LG brand to benefit from the synergies this will create.

"LG Electronics has operated thus far in a decentralized manner. This has led to significant growth in many European markets. Now we will build this momentum further by also achieving fast and significant growth in brand awareness and recognition through centralizing and reinforcing our marketing communication activities," said Mr. James Kim, President and CEO of LG European Headquarters. "We firmly believe by bringing together the best of the advertising world and the best of the media world we will achieve our vision of Global Top 3 and it will further increase our presence in the European market; the stores and ultimately the homes of the Europeans and let the European consumers experience LG's brand vision "Life's Good."

Euro RSCG London was announced to handle the LG Electronics account after a competitive pitch against Y&R, Saatchi & Saatchi and Leo Burnett. The pan- European LG Electronics account will be hubbed out of Euro RSCG London which will be responsible for creating a pan-European brand advertising campaign, and for promoting specific key products on a Europe wide basis.

Ben Langdon, Chairman Euro RSCG UK commented, "We are absolutely delighted to work with LG Electronics in Europe. They are an innovative, dynamic company and we are looking forward to working in partnership with LG to consolidate and grow the brand across Europe."

The media account was held across Europe by various agencies including Mindshare, Carat and Universal McCanns. Ian Clarke, Managing Partner Starcom EMEA said, "We are delighted that LG Electronics has chosen Starcom as its media partner for Europe. Starcom provides the breadth and strength across Europe to help deliver the rapid growth LG Electronics is expecting over the next years."

About LG Electronics, Inc.

LG Electronics, Inc. (Korea Stock Exchange: 06657.KS) is a global force in electronics, information and communications products with 2004 annual sales of US$38 billion (consolidated). With more than 66,000 employees working in 73 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Digital Display, Digital Media, Digital Appliance, and Mobile Communications. For more information please visit http://www.lge.com

About Euro RSCG

Euro RSCG London is a top ten UK advertising agency with a client roster including Argos, Citroen, Danone, Peugeot, Polaroid and Reckitt Benckiser. Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices located in 75 countries throughout Europe, North America, Latin America and Asia Pacific. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Nasdaq: HAVS - Euronext Paris SA: HAV.PA).

About Starcom

Starcom UK is the UK division of the Starcom MediaVest Group of businesses and is the second largest media agency in the UK (http://www.starcomww.com). Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (http://www.smvgroup.com) encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, gaming, sports, sponsorship, event marketing and media. With nearly 4,500 employees in 89 markets worldwide, SMG delivers brand-building results for many of the world's leading companies. It is part of Paris-based Publicis Groupe S.A.

Press contacts: Owen Dougherty Chief Communications Officer Euro RSCG Worldwide +1-212-886-2084 owen.dougherty@eurorscg.com Naomi Troni Business Development Director Euro RSCG London +1-44-207-257-6087 naomi.troni@eurorscg.com

Web site: http://www.eurorscg.com http://www.lge.com http://www.smvgroup.com http://www.starcomww.com

Owen Dougherty, Chief Communications Officer, Euro RSCG Worldwide, +1-212-886-2084, owen.dougherty@eurorscg.com; Naomi Troni, Business Development Director, Euro RSCG London, +1-44-207-257-6087, naomi.troni@eurorscg.com