DUBLIN, Ireland, April 15 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c15804 ) has announced the addition of Mobile Marketing and M-Commerce: Global Spending And Trends to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

2005 is projected to be a breakout year for mobile marketing, with spending spiking from "virtually nothing to millions in pilot investments." Though that sounds suspiciously like the online advertising hype of the 1990s, remember, the Internet is now key to the marketing and sales strategies for most companies. Wireless represents the next frontier.

This Report is for the attention of Telecoms, Wireless Operators and Service Providers, Media, Entertainment and CPG Brands, Marketers and Advertisers.

The Mobile Marketing and M-Commerce report helps you understand what is just beyond the horizon by constructing three potential scenarios that plot spending growth for wireless advertising and marketing over the next five years.

Starting from the supposition that-in percentage terms-wireless advertising is at roughly the same level relative to interactive advertising that online advertising was in relation to traditional ad spending in the mid- to-late 1990s, each scenario begins from a plausible "what-if" position and builds to a fever pitch in 2005-2006, when many firms will throw money at this new channel, much as they did in the early days of the Internet.

Obviously, some campaigns will succeed, others will miss. For this reason, eMarketer predicts a short period of disenchantment with wireless around 2007. Although spending will continue to climb, growth rates will dip briefly before resuming upward momentum as the medium grows to maturity toward the end of the decade.

Find out what steps you should take-and avoid-between now and then. After all, millions of marketing dollars are in the balance.

Key questions the "Mobile Marketing and M-Commerce" report addresses:

- What is the revenue growth potential for mobile marketing and m- commerce?

- How are marketers, merchants and brands using the mobile channel? - Which mobile marketing techniques have proven most effective? - What are some best practices to consider? - What mobile marketing strategies and technologies are on the horizon?

- What are the "Three Most-Likely Scenarios" for m-commerce development in the US?

- And many more ... Sources: A. T. Kearney ARC Group Association of National Advertisers (ANA) Cellular Telecommunications & Internet Association (CTIA) Economist Intelligence Unit eMarketer Empower Interactive Enpocket Forrester Research Juniper Research Reveries.com University of Cambridge - Judge Institute of Management

For more information visit http://www.researchandmarkets.com/reports/c15804

Laura Wood Senior Manager Research and Markets press@researchandmarkets.com Fax: +353 1 4100 980

CONTACT: Laura Wood, Senior Manager of Research and Markets,
press@researchandmarkets.com , or fax, +353-1-4100-980

Web site: http://www.researchandmarkets.com/reports/c15804