Search engine optimization is an absolute must for any business.

It’s a low cost way of generating sales and in building credibility. Quite simply, SEO has been the single most effective new small business marketing tool to come out within the last 15 years.

However, SEO does pose certain challenges for VARs and IT consultants.

Search engine optimization is normally used to attract a worldwide audience. But most IT services companies operate locally. A business in this space that wants to market themselves through the search engines has to streamline their process in such a way that most of their efforts will target a local audience.

This problem is further compounded by the fact that buyers of IT Services are often not overly “technologically literate”. They might know which benefits they need to achieve their businesses, but they may not know quite how to describe their need in a standard or predictable way.

Not only does a VAR’s search engines strategy need to be broad enough to encompass all the possible ways that a customer might choose to define their services, but they should also be focused enough to only target clients within their geographic area.

If your company has been struggling to promote its services to local businesses through the search engines, you may want to listen to our interview with Troy Ireland.

Troy Ireland is the CEO of TextLinkBrokers. This company is one of the leading search engine optimization firms in the world, and they have been kind enough to provide us with some advice that is specifically tailored to the needs of the VARs and other companies within the space.

Part 2: http://www.youtube.com/watch?v=-G84I0D-hG8

Part 3: http://www.youtube.com/watch?v=_n_9vzcTquA

Part 4: http://www.youtube.com/watch?v=hgA6-yOQQhI

The interview is available as a four-part series on our YouTube channel. If you’re looking for some highly effective, time-saving advice that will help you promote your business more effectively, you may want to check it out. And while you’re at it, take a look at some of the other VAR advice videos that are available on Storagepipes YouTube channel.