Apple has picked another fight and the Financial Times says it will draw fire from the antitrust police for barring third-party ad networks that aren't independent or are affiliated with competitive mobile widgetry - like, oh, say, Microsoft and Google's recently acquired AdMob - from using analytical data from ads on its iPhones and iPads. Only companies whose "primary business is serving mobile ads" qualify. That pretty much shuts AdMob out. Google squeals that the new license policy, which favors Apple's own iAds program, shortchanges developers. Google outbid Apple for AdMob and Apple had to settle for Quattro Wireless, which then encouraged the antitrust police to let Google's acquisition of AdMob go through. Evidently this isn't business. This is personal.