Real-Time Search at Cloud Expo

The recent launch of Google's real-time search engine is set to have a positive impact on the social media marketing industry and improve the results of campaigns according to Reality Digital.

Google real-time search constantly updates as events and conversations occur around the web. The announcement that deals with Facebook and MySpace have followed the previous agreements with Twitter and LinkedIn means that streams from a brand's Facebook and MySpace pages will now have a direct impact on search engine results, and real-time updates from social networks will be visible on the search engine results pages themselves.

Reality Digital has indicated that these deals will have a significant impact on the social media marketing industry. The appearance of social media content in search engine results will serve to enhance the reach of social media chatter, and will therefore enhance the benefit of positive conversations.

Whilst it is already evident that social media activity has a positive impact on search engine optimisation campaigns, the launch of real-time search means that any current and developing conversations on social networks will consequently have an ongoing effect on search results, and will serve to drive increased numbers of traffic to brand domains.

Robert Proctor, Head of EMEA for Reality Digital, said: "Google real-time search could have a huge impact on the landscape of the social media marketing industry. It will hopefully place the onus on brands to maximise their marketing output in social media, as they stand to benefit from this activity now more than ever in terms of achieving consumer engagement and driving traffic to their website."